"Aftermarket" is a term used to describe parts that are not made by the factory. So for example, for your Mercury Bobcat, if you buy parts for your car that are not actually made by Mercury, then those are termed "aftermarket". Many people use the term "Bobcat aftermarket parts" specifically when referring to custom parts for the Bobcat, like performance parts or custom appearance parts. But even if you just replace your Bobcat brake pads with OEM-grade factory-style brake pads that are not made by Mercury, those too are aftermarket Bobcat parts. Over the course of a vehicle's life, it almost certainly will have aftermarket parts installed in it at some point, even if the vehicle is never actually "modded out".