"Aftermarket" is a term used to describe accessories that are not made by the factory. So for example, for your Nissan Armada, if you buy accessories for your car that are not actually made by Nissan, then those are termed "aftermarket". Many people use the term "Armada aftermarket accessories" specifically when referring to custom accessories for the Armada, like performance accessories or custom appearance accessories. But even if you just replace your Armada brake pads with OEM-grade factory-style brake pads that are not made by Nissan, those too are aftermarket Armada accessories. Over the course of a vehicle's life, it almost certainly will have aftermarket accessories installed in it at some point, even if the vehicle is never actually "modded out".